{"id":32660,"date":"2025-10-07T11:25:40","date_gmt":"2025-10-07T11:25:40","guid":{"rendered":"https:\/\/desarrollo.clusterturismogalicia.com\/galicia-presents-its-new-national-tourism-campaign-what-if-calidade-were-a-place\/"},"modified":"2025-10-07T11:25:40","modified_gmt":"2025-10-07T10:25:40","slug":"galicia-presents-its-new-national-tourism-campaign-what-if-calidade-were-a-place","status":"publish","type":"post","link":"https:\/\/desarrollo.clusterturismogalicia.com\/en\/galicia-presents-its-new-national-tourism-campaign-what-if-calidade-were-a-place\/","title":{"rendered":"Galicia presents its new national tourism campaign: &#8220;What if Calidade were a place?&#8221;"},"content":{"rendered":"<ul>\n<li><strong>The initiative seeks to consolidate Galicia as an authentic, sustainable, and excellent destination<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Last week in Madrid, the President of the Xunta de Galicia, Alfonso Rueda, presented the new tourism promotion campaign <a href=\"https:\/\/www.youtube.com\/shorts\/mMLkmK_DpA4\">&#8220;What if Calidade were a place?&#8221;,<\/a> an initiative that aims to strengthen Galicia&#8217;s image as a leading destination for its authenticity, sustainability, and quality. The initiative highlights the <a href=\"https:\/\/www.galiciacalidade.gal\/es\">Galicia Calidade<\/a> brand not only as a seal of guarantee, but as a true collective identity that reflects the Galician way of understanding life, work, and hospitality.<\/p>\n<p>&nbsp;<\/p>\n<p>During the presentation, Rueda emphasized that quality &#8220;is not a label or a standard, but a way of being and doing,&#8221; present in all areas: from gastronomy and natural heritage to culture, crafts, and rural tourism. With this new campaign, the Xunta de Galicia seeks to convey to the national public the idea that Galicia is not just a destination to travel to, but an experience to be had year-round.<\/p>\n<p>&nbsp;<\/p>\n<p>The Director of Tourism of Galicia, Xos\u00e9 Manuel Merelles, also spoke at the event. The presentation was also attended by representatives of the Galician Tourism Cluster, Vice President Jes\u00fas Picallo Santos, Treasurer Alfonso Mart\u00ednez, and former President Francisco Gonz\u00e1lez.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>The campaign reaches out to domestic tourists<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>With this new campaign, the Xunta aims to reach 84% of the Spanish population through a multiplatform strategy that includes television, digital media, and communication actions aimed at highlighting the best of Galicia: its quality, its authenticity, and its unique way of welcoming visitors.<\/p>\n<p>&nbsp;<\/p>\n<div id='gallery-1' class='gallery galleryid-32660 gallery-columns-1 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/desarrollo.clusterturismogalicia.com\/wp-content\/uploads\/2025\/10\/GaliciaCalidade_Campana_2025.webp'><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"866\" src=\"https:\/\/desarrollo.clusterturismogalicia.com\/wp-content\/uploads\/2025\/10\/GaliciaCalidade_Campana_2025-1024x866.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/desarrollo.clusterturismogalicia.com\/wp-content\/uploads\/2025\/10\/GaliciaCalidade_Campana_2025-1024x866.webp 1024w, https:\/\/desarrollo.clusterturismogalicia.com\/wp-content\/uploads\/2025\/10\/GaliciaCalidade_Campana_2025-300x254.webp 300w, https:\/\/desarrollo.clusterturismogalicia.com\/wp-content\/uploads\/2025\/10\/GaliciaCalidade_Campana_2025-768x649.webp 768w, https:\/\/desarrollo.clusterturismogalicia.com\/wp-content\/uploads\/2025\/10\/GaliciaCalidade_Campana_2025-1536x1299.webp 1536w, https:\/\/desarrollo.clusterturismogalicia.com\/wp-content\/uploads\/2025\/10\/GaliciaCalidade_Campana_2025-1320x1116.webp 1320w, https:\/\/desarrollo.clusterturismogalicia.com\/wp-content\/uploads\/2025\/10\/GaliciaCalidade_Campana_2025.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The initiative seeks to consolidate Galicia as an authentic, sustainable, and excellent destination &nbsp; Last week in Madrid, the President of the Xunta de Galicia, Alfonso Rueda, presented the new tourism promotion campaign &#8220;What if Calidade were a place?&#8221;, an initiative that aims to strengthen Galicia&#8217;s image as a leading destination for its authenticity, sustainability, &#8230; <a title=\"Galicia presents its new national tourism campaign: &#8220;What if Calidade were a place?&#8221;\" class=\"read-more\" href=\"https:\/\/desarrollo.clusterturismogalicia.com\/en\/galicia-presents-its-new-national-tourism-campaign-what-if-calidade-were-a-place\/\" aria-label=\"Read more about Galicia presents its new national tourism campaign: &#8220;What if Calidade were a place?&#8221;\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-32660","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/desarrollo.clusterturismogalicia.com\/en\/wp-json\/wp\/v2\/posts\/32660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desarrollo.clusterturismogalicia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/desarrollo.clusterturismogalicia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/desarrollo.clusterturismogalicia.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/desarrollo.clusterturismogalicia.com\/en\/wp-json\/wp\/v2\/comments?post=32660"}],"version-history":[{"count":0,"href":"https:\/\/desarrollo.clusterturismogalicia.com\/en\/wp-json\/wp\/v2\/posts\/32660\/revisions"}],"wp:attachment":[{"href":"https:\/\/desarrollo.clusterturismogalicia.com\/en\/wp-json\/wp\/v2\/media?parent=32660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/desarrollo.clusterturismogalicia.com\/en\/wp-json\/wp\/v2\/categories?post=32660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/desarrollo.clusterturismogalicia.com\/en\/wp-json\/wp\/v2\/tags?post=32660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}