- Among other actions, it launches the advertising campaign “Spain, slow travel destination”, aimed at encouraging off-season trips and to lesser-known places.
Among Turespaña’s new communication projects are the premiere of a television documentary series, a survey of residents’ perception of tourism or a sustainability plan to attract international tourists of high social and economic value.
To do this, they are based on four key and strategic points:
- Improve the perception of international tourists as a sustainable destination committed to the environment and sustainability.
- Prioritize the capture of responsible demand segments that optimize profitability.
- Find new indicators of tourism intelligence for its development.
- Lead that change.
These lines of action and strategic objectives are based on the new tourism scenario where sustainability, both environmental and social, is “an increasingly relevant factor.”